The Job Responsibilities

The Senior Marketing Manager for Respiratory Care focuses on strategy and programs to drive market share expansion of our intensive care portfolio in the US market. This is a product marketing role with shared ownership of a device portfolio, including market analysis, value proposition development, marketing program creation and execution, education of sales and customers, and ultimately driving revenue growth.

This role works closely with the Senior Director in setting strategy, collaborates with global product management in adapting portfolio positioning to the local market, and supports regional sales and marketing in ensuring proper marketing programs, sales tools, training and customer support.

• Product Marketing.  Determine value proposition and programs to support market awareness. Collaborate with Senior Director and marketing communications team to drive product launches, customer outreach programs, event management, and other key activities as appropriate to maximize customer satisfaction and business performance.
• Market Analysis and Segmentation. Analyze market data, trends and customer needs to inform marketing programs and target growth opportunities, both near and long-term.
• Sales Enablement. Create and deliver product training, competitive training, and ad-hoc product support as required to increase customer knowledge/utilization and perceived value of the product solution. Develop and deliver sales tools and customer presentations, including supporting direct sales calls when required. Coordinate/collaborate with sales and contract administration teams to effectively and efficiently facilitate and support the RFP/GPO bidding process.
• Product and Portfolio Management.  Act as a regional product expert on all product functionalities. Provide input to product management teams to assure development is in alignment with local area requirements to optimize product profitability. Create internal/external communications for product updates, critical changes, and customer service issues. Interact with appropriate staff to support product requirements as necessary and ensure product line performs according to plan.
• Connected Solutions. Collaborate cross-functionally across the organization with areas including Digital Analytics, Patient Monitoring, Service, Consumables and Workplace Infrastructure to position and drive holistic, integrated solutions for Respiratory Care customers.
• Performs other duties as needed and assigned.

Your Qualifications

• Bachelor’s degree in business, marketing or related field, or the equivalent in education, training and experience.  MBA a plus.
• Minimum seven (7) years of related experience in B2B product marketing. Prior healthcare industry preferred, however, candidates from industries outside of healthcare will also be actively considered.
• Ability to think strategically
• Analytical skills to break down complex topics into workable packages
• Ability to drive customer presentations in front of small and large groups
• Project management skills
• Excel as a networker
• Intercultural competence
• Ability to execute plans
• Ability to manage without authority
• Up to 30% travel
• Ability to use computers and computer systems (includes hardware and software)
• Ability to see details at close range
• Ability to focus on details, recall/retain information
• Ability to comprehend and express oral and written communication